Public Relations: Hiring an External PR Service Provider Vs Inhouse

Pay for output, not hours at a desk.

First of all, are you PR-Ready? Do you have the budget, the marketing assets, and the time? Do you have content worth sharing with the media?

A startup founder wears many hats. I call them an Octopreneur. And the Octopreneur should hire a PR agency. Beyond building the brand and earning credible publicity, the agency works as a business partner who adds value deeper than PR and helps drive your business forward.

In-house PR is another person to manage. An external agency gives you breadth and depth. You pay for output, not hours at a desk. Choose people who share your values and believe in your vision.

GreenQueen PR client Daniel Ruke, founder of Game Changers Business Club, agrees: "External when you are starting up. Bringing it in house is a later move, and the job expands."

RUKE has it right. External to get on the map, internal once volume, budget and community make it pay.

Pro tip: start building your AI Clone and Agents from the start.